This aspect of blogging is very important and unfortunately I didn't have time to cover it. My main tip would be try not to go for a light text on a dark background as it has been proved to be harder to read. Apart from that go for whatever you want for your blog. Mess around with the design template until you find something that you love. If you are really stuck there are loads of tutorials on Google and YouTube which is what I used.
Content
Everyone has a preference on the posts they like to read and write. Don't feel pressured to write about a post about a subject if just can't think of what to write. Write about what you want to and what makes you happier. Try and be unique, if a big blogger has just done a haul, try not to copy them. I think most people like to read a variety of posts and not the same thing over and over again
Statistics
Blogging is not all about the numbers, blogging is about expressing yourself. You will not get 150000 views overnight, that's not how it works. If you focus on content instead of views, you will produce better quality posts and people will like them. It is so easy to compare your blog stat's to someone else's but you shouldn't. Every blog is different and to compare them would be wrong.
Be you!
Most peole want to read a post that is original, not only that, but it will also make you feel good! Have fun with your blog and do whatever you want with it!
Lots of Love
Laura xx
